Getting Twitter involved 6. Using social-media monitoring services 6. Tracking and Increasing Your Influence on Twitter 6. Getting in on Twitter trends 6. Tracking retweets with Retweetist 6.
Engaging Others on Twitter 6. Balancing the follow-to-followers ratio 6. Reducing your number of Twitter followers 6. Unfollowing with Twitter Karma 6. Unfollowing with Twitoria III. Building Your Personal Twitter Tribe 7. Building Your Twitter Network 7.
Twitter Marketing For Dummies - Kyle Lacy - Google книги
Determining the best way to build your network 7. Finding friends and professional contacts 7. Searching for followers based on interests and keywords 7. Identifying industry leaders and evangelists 7.
Hunting down your competition 7. Finding the locals 7. Following FollowFriday 7.
Frequently Asked Questions
Determining who's worth following 7. Quantity Over Quality 7. Understanding the value of quantity in the Twitterverse 7.
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Following the rules for building a quantity-based network 7. Understanding the negative side of list building 7. Building the following that your business needs 7. Qualifying out of the quantified 7. Leveraging Your Twitter Tribe 8. The Power of the Retweet 8. Discovering the art of retweeting 8. Using the proper format for the retweet 8. Obeying the rules of the retweet 8. Connecting with your evangelists 8. Signing up for TwitterCounter 8. Viewing your follower growth on TwitterCounter 8.
Signing up for Qwitter 8.
Understanding why Qwitter is a powerful content tool 8. Sharing before asking to share 8. Asking how you can help your followers 9. Reaching Your Customers 9. Finding Your Customers on Twitter 9. Searching by subject matter on Twitter 9. Tweet searches 9. Bio and keyword searches 9. Location searches 9. Finding followers by syncing your contact list 9. Exporting your e-mail contacts 9. Uploading your contacts to Gmail, Yahoo! Empowering Current Customers to Spread the Message 9.
Spreading a message to friends of friends of friends 9. Understanding viral marketing on Twitter 9. Creating your own viral marketing campaign 9. Publishing blog feeds by hand 9.
Automating your blog feed 9. Retweeting to add value 9. Encouraging your followers to retweet 9. Creating Quality Content on Twitter Generating Quality Content Tweeting about what matters to you Tweeting about what matters to your brand Conversing with your followers Developing Your Story on Twitter Developing your brand story Developing content Keeping Up with Trends on Twitter Understanding Twitter trends Monitoring Twitter trends The Art of the Hashtag Understanding tags Understanding hashtags Making the best use of hashtags Tracking the hashtag IV.
Promoting to Attract Sales Leads Avoiding Interruption Marketing Tactics on Twitter Making the Most of Twitter Keywords Developing your business keywords Finding people who are talking about your keywords Twitter search Twitter trends Other search tools Promoting Your Niche by Using Tweets Writing about sales and deals How to tweet about sales and deals When to write about sales and deals Writing about your services proactively How to write proactively Ukulele For Dummies Alistair Wood. Biochemistry For Dummies John T.
Sailing For Dummies J.
Dutch For Dummies Margreet Kwakernaak. Latin For Dummies Clfford A. Back cover copy ,, people are tweeting.
Get them talking about your product or service! Twitter is the fastest-growing social networking service. Now it's at the forefront of the customer experience, where customers sell to each other. This book, fully updated with new Twitter features and capabilities, is packed with advice for getting people to spread the word about your company and its products throughout the Twitterverse. About Kyle Lacy Kyle Lacy is principal at MindFrame, a creative campaign management company specializing in social media.
He has taught more than companies and businesses across the world how to use social media. His blog, www. Rating details. Book ratings by Goodreads. Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book.
The 6 Basics of Twitter Marketing For Dummies
Learn about new offers and get more deals by joining our newsletter. Below is a great example from a Twitter point of view. So there you have it, two concrete examples of the ROI of Social Media Marketing from just one of the components that fits in the formula for success, audiencegrowth. Join us next week and continue to gain a better understanding of the benefits of going social. A social media management company with a concentration on increasing sales revenue and ROI.